MISSION
Bring African music to the world stage
Produce large-scale live experiences, manage artists, and elevate West African urban music for global audiences.
TWM STORY
BUILT ON MUSIC. CARRIED BY CULTURE.
Tidiane World Music Productions is a Guinean entertainment house dedicated to concert production, artist management, festivals and cultural promotion. Founded in 1993 by Tidiane Soumah, it is one of Conakry’s most established names in live music — known for staging major African and international artists and for elevating Guinean talent worldwide.
VISION
A living bridge between continents
Rooted in Conakry, Guinea — with operations connecting West Africa, Europe and Canada (Montréal).
METHOD
Craft, patience, precision
Good things take time — production discipline with cultural integrity at the centre.
MILESTONES
1990–96
UNICEF Guinea & early leadership
Communication consulting for UNICEF Guinea; presidency of UNIPROS.
Conakry
1993
Tidiane World Music Productions founded
Company launch in Conakry — concert production, artist development and cultural promotion.
Conakry
2001–07
Montréal programming chapter
Programming leadership for KOLA NOTE and Montréal’s International Night Festival; FESTIRAAM founded.
Montréal
2002+
Awards & international agency
Djembé d’Or Special Jury Prize for Best Manager; Canadian agent for Alpha Blondy (from 2004).
Global
TODAY
Africa to the world — next chapter
Hundreds of productions later, TWM continues bridging Guinean talent with international stages, festivals and archives.
Worldwide
FOUNDER & CEO
Tidiane Soumah
Visionary cultural producer, entrepreneur, and CEO of Tidiane World Music Productions
With over 30 years of industry experience, Tidiane Soumah is a central figure in the elevation of West African urban music and large-scale entertainment events — bridging local African talent with global audiences.
ACADEMIC
Academic foundation
Holds a degree in sociology from Gamal Abdel Nasser University of Conakry and advanced training in organizational leadership from HEC Montréal.
EARLY
Early leadership
Developed early expertise as President of UNIPROS and served as a communication consultant for UNICEF Guinea from 1990 to 1996. He also contributed as Vice-President of USOGUI (Union of Sociologists of Guinea).
PIONEER
Industry pioneer
Founded Tidiane World Music Productions in 1993. Over three decades the company has produced hundreds of historic concerts and public events — published accounts credit more than 600 productions featuring 50+ international stars.
IMPACT
Cultural impact
Known for large-scale productions drawing crowds of over 100,000, and for consistently bridging Guinean and African talent with stages across Africa, Europe and North America — including platforms for hundreds of young Guinean groups and international touring for dozens of artists.
KEY HIGHLIGHTS
Founder & CEO — Tidiane World Music Productions (est. 1993, Conakry)
Founding president of FESTIRAAM — International Rhythm Festival of Africa and the West Indies (Montréal)
Programming leadership for KOLA NOTE and Montréal’s International Night Festival (2001–2007)
Awards include D’MBA recognition as a leading Guinean entertainment agency and the Djembé d’Or Special Jury Prize for Best Manager (2002)
Canadian agent for Alpha Blondy & the Solar System (since 2004); co-management of Les Ballets Africains of Guinea (2018)
CULTURE & HERITAGE
FOUNDATION
Guinean Music
CONTINENTAL
African Music
PROJECT
Les Ballets Africains
HERITAGE
Traditional Arts
ACTIVE
Cultural Preservation
IN DEVELOPMENT
Emerging Generations